Arista is a specialty veterinary hospital network developed alongside CityVet to provide advanced, specialized care. I led the creation of the brand from the ground up, building a scalable visual identity system designed to support rapid growth across new locations.
The challenge was to establish Arista as a distinct specialty provider while maintaining a clear connection to an existing healthcare ecosystem. The brand needed to feel credible and clinical, yet modern and approachable, while remaining flexible enough to scale across multiple locations.
I built a comprehensive brand system that balanced clinical credibility with a modern, approachable aesthetic. This included refining the logo, defining typography and color systems to balance clinical credibility with a modern approachable feel, and creating clear guidelines to ensure consistency across all touchpoints.
The result was a cohesive and scalable brand system that supported the successful launch of multiple hospital locations and ensured consistency across all marketing and communication materials. The foundation established allows the brand to continue expanding while maintaining a clear and recognizable identity.
