CityVet is a growing network of veterinary clinics providing accessible, high-quality care across multiple locations in the United States. As part of the internal marketing team, I developed and executed brand-aligned materials across print, digital, and in-clinic environments, ensuring consistency and clarity at scale.
The challenge was maintaining brand consistency across a growing network of clinic locations while supporting a high volume of marketing and communication needs. Materials needed to be adaptable, easy to deploy, and consistently aligned with an evolving brand across multiple formats and environments.
The result was a scalable and consistent visual system that supported ongoing marketing efforts across multiple clinic locations. By maintaining alignment across print, digital, and in-clinic materials, the work strengthened brand recognition and improved communication clarity across the organization.
